FOR IMMEDIATE RELEASE
Contact: Wyvonne Phillips
135 W Main Street
Trinidad, CO 81082
May 29, 2003
Santa Fe Trail Mountain Branch Hires Manager
The Mountain Branch of the Santa Fe Trail Scenic and Historic Byway contracted Wyvonne Phillips, as part time manager on February 15, 2003 to oversee the administration of a $25,000 seed grant received in 2002 from the National Scenic Byways Organization which be used in 2003 to implement the Corridor Management Plan of the Byway. The Mountain Branch of the Santa Fe Trail traverses 188 miles from the Kansas Border in Holly to the New Mexico Border at Raton Pass in Trinidad and closely follows the path of the original Santa Fe Trail, usually within 2 miles of it.
The organization is seeking support from Byway Communities to assist in marketing projects and area attraction development. For assistance in your promotional efforts send your information to the Byway Manager at 136 W. Main, Trinidad, CO 81082. Wyvonne is constructing a web site and encourages Byway communities to visit www.santafetrailscenicandhistoricbyway.org to email information about their area attractions, events and activities.
The Santa Fe Trail Mountain Branch Byway is devoted to assist in community endeavors to promote tourism and increase awareness of the Scenic Byway area. Phillips served as Activities Director for the Village of Eagle Nest New Mexico for 11 years and is experienced in grant writing, tourism development and marketing. The Byway Manager attended the four day National Scenic Byway's Conference in Albuquerque, May 18, participating in nuts and bolts workshops in marketing, sustainability, funding and interpretation. She receives guidance and direction from Mountain Branch founder and Byway Ambassador, Roberta Cordova.
The Scenic Byway works with numerous Federal and State government entities, private organizations, and countless individuals. These organizations assist in protecting, managing and interpreting the Santa Fe National Historic Trail, assuring that it will remain a significant national resource. The Mountain Branch Trails single most important task is to seek cooperation between these involved parties to achieve the goals of the Corridor Management Plan. The CMP seeks to preserve historic sites and resources for future generations, increase recognition and appreciation of the multi-cultural heritage in communities within the corridor, upgrade and improve maintenance of developed sites and facilities, develop additional sites which are not now accessible or do not have visitor services, and to increase visitation and tourism's contribution to the economy.
The Mountain Branch accomplishments include but are not limited to: the existence of the Scenic and Historic Byway signs along the entire length of the roadway, the installation of interpretive media and kiosks at key locations, the development of interpretive sites and picnic areas, the design, production and distribution of interpretive and promotional brochures, the certification of interpretive and marketing programs, the participation in multi-state promotional programs and significant improvements in the roadway in the downtown areas of several communities.