DATA TABLES: Q12. Did you know that this is a Scenic Byway?

Survey respondents were asked if they were aware that the route they were traveling was a Scenic Byway. The bar chart below shows the number of positive responses for individual byways and for all eight byways combined. For Dinosaur Diamond, almost 49% of those who answered the question were aware of the designation. Almost 29% of Frontier Pathways respondents were aware of the designation, and 43.6% of Gold Belt Byway travelers during the survey period were aware. With the highest percentage of the eight byways, almost 70 % of Grand Mesa travelers knew about the designation. Almost 30% of Santa Fe Trail respondents knew about that route’s designation. Just over half of San Juan Skyway survey respondents were aware of the designation, and 61.2% of Top of the Rockies survey period visitors knew. For travelers on Trail Ridge Road, about 45% knew about the designation.

Frontier Pathways and the Santa Fe Trail had the lowest percentages of respondents who were aware of the Scenic Byway designation. Overall, only about 18% of all byway visitors were aware of the designation.

DATA TABLES: Q13. Did that influence your decision?

Those respondents who said that they knew of the designation (Question 12) were then asked if this knowledge had influenced their decision to drive the route they were on. The bar chart shows the number of respondents who answered in the affirmative to this question. Overall, about 18% of those on all eight byways who responded to this question said, yes, the designation did influence their decision to travel the byway route they were on.

Those byways with higher percentages of Question 13 respondents answering in the affirmative were San Juan Skyway (29%), Grand Mesa (28%), Dinosaur Diamond (26%) and Trail Ridge Road (24%). Those with lower percentages were Gold Belt Byway (22%), Top of the Rockies (19%), Frontier Pathways (9%), and Santa Fe Trail (7%).

When asked “Is this the first time you’ve traveled on this route?” 72% of those responding answered “No.” Thirty-eight percent of those responding said they were aware of the Colorado or National Scenic Byway designation of the route they were on.

 

DATA TABLES: Q14. Where did you learn that this route is designated as a Scenic Byway? (choose all that apply)

In answer to question 14, Where did you learn that this route is designated as a Scenic Byway, for all eight byways combined, the largest numbers of respondents said they had learned of the designation from highway signs (n=223) and maps (n=210). Note that respondents could choose all ways of learning that applied. Other ways respondents reported learning of the designation were through past experience (n=95) and friends/relatives (n=79). Again, please note that these responses represent a single snapshot for individual byways and just a small portion of overall visitors to the byways.

Other ways of learning about the byway that had a fair number of responses included scenic byway brochures (n=33) and other ways (n=31) which included reading about it in a book, previous knowledge, an individual met on the route, a club/group and from their hotel. Twenty-six respondents learned about the
byway on the Internet, 24 learned about it from a visitor center, and 14 learned about it from a brochure other than a scenic byway brochure. For the eight byways combined, there were very few responses for the following ways to learn that the route was a byway: magazine (n=8), auto club (n=8), newspaper (n=7), TV (n=6), a local business (n=3), and travel agent (n=2).

Highway signs (n=19) were an important source for Dinosaur Diamond survey respondents to learn that they were on a Scenic Byway. Seventeen respondents found out about the designation from a map and eight learned about the designation through experience.

For travelers on the Frontier Pathways during the survey period, highway signs (n=52) were the most often cited way of learning that their route was a designated byway. Twenty eight learned of the designation from friends/relatives.

Gold Belt Byway travelers during the survey period were most likely to have learned about the byway designation via maps (n=34). Highway signs were also important ways of learning for 24 respondents, while friends/relatives were the source of designation information for 12 respondents.

Similar to other byways, for Grand Mesa, the most listed way respondents learned of the byway designation was by highway signs (n=73), followed by maps (n=34) and experience (n=11).

A large number of Santa Fe Trail travelers during the survey period reported that they learned of the byway designation from maps (n=37), experience (n=29) and highway signs (n=28).

Maps (n=34) were by far the most listed way visitors during the survey period learned about the San Juan Skyway’s Scenic Byway designation. The next most listed response for this byway was experience (n=13).

For Top of the Rockies travelers, the ways most respondents reported learning of the byway designation was though highway signs (n=18) and maps (n=17). Fewer numbers of respondents listed friends/relatives (n=6) and experience (n=6) as ways they learned about the designation.

Maps (n=18) and friends/relatives (n=12) were the most listed ways respondents learned about the Scenic Byway designation of Trail Ridge Road/Beaver Meadows Road. Byway brochures, experience, and other ways were listed by five respondents each.

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