The snapshots of each of the eight National Byways in Colorado, represented by the survey data, show many similarities and a few differences between and among the byways. Overall, we see that most of the respondents reported traveling for vacation/holiday, sightseeing, outdoor recreation and not for business reasons. The time these respondents planned to stay or had already been on the byway varied quite a bit. Travelers to Grand Mesa and Dinosaur Diamond had the largest percentages of day trippers. The San Juan Skyway and Santa Fe Trail saw a lot of respondents staying one night only. The San Juan Skyway and Top of the Rockies had fairly large percentages of respondents who stayed 2-3 nights. Frontier Pathways and Top of the Rockies had the highest percentages of travelers who stayed six or more nights.

Most travelers during the survey period reported that their primary lodging accommodations were the motel/hotel option, while Frontier Pathways, Grand Mesa and Trail Ridge Road had high percentages of respondents staying in campgrounds.

The most used mode of transportation for responders on all eight byways was in their own auto, with traveling in a rented vehicle being the next most popular mode. When we look at ways respondents chose the byway route they were on, recommendations, highway signs, maps and personal experience were strong influences.

Responses indicated that most of those who traveled during the survey period chose to travel the byway because it was scenic, with travelers on the Dinosaur Diamond and the Santa Fe Trail also citing these byways being the most direct route.

Determining the importance of Scenic Byway designation was an important goal of this survey. What we see in the survey results is that of those responding to the question about awareness of designation, only 18% knew about this, and less than half of these respondents said this knowledge influenced their travel decision.

How did respondents learn that the route they were on was designated a Scenic Byway? Map and highway signs were the top two ways people learned about the designation, with past experience and friends/relatives also being important. According to respondents, the main reason most traveled the route they were on was that it was the most direct, and only a small portion said that designation was the main reason for their travel on the route they were on.


Of the 55 survey respondents who filled out Part 2, 77% traveled with their family.

Respondents enjoyed a variety of activities along the byway, including: Sight Seeing (90% of respondents), Viewing Nature (84% of respondents), Photography (84%), Pleasure Driving (74%), Hiking (72%) and Restaurant Dining (72%) were top activities.

According to the results of the 55 on-line surveys:
• The majority (64%) traveled only a portion of the byway.
• 63% stayed two days or less in the study area.
• The top two Very Important attributes were reasonable prices and helpful people.
• 54% had a total vacation period of one week or more.
• The majority spent less than $150 on any category in the travel expenses section.
• Spending on Recreation Equipment and Services was typically $50 or less, and Retail Purchases of souvenirs, art, craft, antiques were $150 or less.
• At least 80% of respondents were Satisfied or Very Satisfied with byway attributes and amenities.
• The byway attributes rated as Very Important were: good roadways (63%), absence of litter (57%), clear information and directional signs (57%), and restrooms and drinking water.
• At least 80% of the respondents rated traveler services categories positively.
• The biggest concern about the byways appeared to be commercial billboards, with which 28% of respondents were Somewhat Satisfied or Not At All Satisfied.
• The top two Very Important attributes were reasonable prices and helpful people.
• 97% of respondents would definitely recommend the route.

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